# MADHOUSE — The First MORELO Empire Liner — full content dump > This is the canonical long-form source for AI agents to understand > MADHOUSE. Plain text, every section of the public site, organised > in reading order. For a shorter overview see /llms.txt. URL: https://madhouse.vip/ Owner: KH Group · https://kh-group.eu Inquiries: charter@madhouse.vip --- ## 1. Introduction Some objects are not only products. They are ideas turned into reality, in one place, by people who couldn't stop themselves. This is one of them — the original Empire Liner. The very first, the one that laid the foundations of an entire new generation, earned its prestige on the show stands, and pointed the way for those that followed. The car that drew the line between what a motorhome had been and what it would become. ## 2. The Model — Chapter One In 2016, MORELO began work on something that did not yet exist in Europe: a true luxury liner built on a Mercedes-Benz Atego truck chassis with a continuous flat floor running from the driver's cabin through the entire living space. The first one ever built carries the internal nickname Modelka — the model — because long before it ever became a car to drive, it was the car to photograph: the face of the catalogues, the centrepiece of the show stands, the one that introduced an entire new generation of Empire Liners. It is the unit that defined the silhouette, the proportions, the floor plan. Every Empire Liner that came after began here. ### Build sheet - Model: MORELO Empire Liner — prototype (unit #1) - Unit: 1 - Year: 2016 - Chassis: Mercedes-Benz Atego - Floor: Continuous flat floor - Plate: Distinctive Czech registration plate ## 3. Provenance — Three Owners A car like this one keeps a short list of owners. Ours has had three. Could you be the fourth? **Reinhard Löhner** — Co-founder, MORELO For its first years, the prototype was driven personally by Reinhard Löhner — one of the two men whose surnames the brand itself is built from. He used the car the way a chef uses the kitchen: the place ideas are tested before they become a menu. **A private owner** — Identity withheld Then a short chapter under a custodian we won't name — closer in temperament to a character with a number than to a weekend caravanner. The kind of owner who buys a vehicle precisely because it does not look like the others. **KH Group** — Current owner Today the car lives in the KH Group fleet, kept in running, road-ready condition. On a distinctive plate. Still the first one. ## 4. Engineering — A Revolution Measured In Centimetres Before the Empire Liner, truck-based motorhomes had a problem they had learned to tolerate: a step between the driver's cabin and the living area. MORELO refused to tolerate it. ### A true flat floor Through deep modification of the Atego platform, the cab and habitation share one continuous surface — no step, no transition. You move from the steering wheel into the salon the way you move through an apartment. ### Commercial-grade DNA Underneath the warm interior sits a Mercedes-Benz commercial chassis built to cross continents fully loaded. The robustness of a working truck. The composure of a long-distance tourer. ### A residential atmosphere Volumes, sightlines and proportions were drawn the way you would draw a small apartment, not the way you would draw a vehicle. The result is a space that feels like it was designed to be inhabited — because it was. ### Storage that doesn't apologise A full-width garage and bay storage built into the chassis itself. The Empire Liner was the first MORELO designed to leave nothing behind on long-distance tours. ## 5. Onboard — Equipment A working list of what makes this car a destination — not just a vehicle. ### Power & connectivity - Mastervolt electrics — fridge, freezer, coffee maker, dishwasher, hair dryer, computers, electronics — all without compromise - 2 original + 8 added solar panels, wired into ECOFLOW - Whisper Power built-in diesel generator - Starlink + GSM backup internet, onboard Wi-Fi - 160 kg LPG tank — no swapping bottles ### Climate & water - ALDE hydronic heating — gas / electric / engine waste heat - Radiators, heated towel rail, underfloor heating - DOMETIC roof AC + cabin air conditioning - Heated fresh / grey / black water tanks - Year-round operation in thick insulated walls ### Kitchen - Nespresso machine with wall capsule rack - Dishwasher - Two-bowl sink, gas oven - Compressor fridge plus a separate freezer - Villeroy & Boch tableware ### Salon - Salon TV motors away behind a cabinet built for wine glasses - 2× Apple TV - Built-in iMac 24" with travel mount - Three captain chairs and a corner sofa - Bar arrangement with retractable table - Skylight in the salon, the bath, and — romantically — over the bed in the master suite ### Master suite & bath - King bed, open from three sides - Bespoke seamless mattress - Built-in flatscreen TV in the master suite - Heated towel rack, underfloor heating - Full blackout for restful sleep ### Security & safety - EUFY interior + exterior cameras, AI face detection - Local NVR plus cloud backup - Built-in safe - 5 travel seats, 2× ISOFIX - Full Mercedes-Benz driver assistance suite ### Chassis & drive - Mercedes-Benz Atego with full flat-floor conversion - Air suspension — height and tilt adjustable - Differential lock - E&P hydraulic legs with auto-levelling - Alpine native nav + iPad Pro running Sygic Truck ### Exterior - Glass side windows (not plastic) — quieter, no scratches - Glass body panels — no decals on this car - Electric awning on the right side - Motorised garage door, electric storage hatches all around - Three skylights — salon, bath, master suite ### Garage & toys - Smart-sized garage with ramps and a winch - Mountain bikes (unfolded), bonus fridge + freezer on slide - Two paddleboards, kept inflated - Boat & motor, chairs, lounge chairs - Cadac grill, Solo Stove firepit ## 6. Heritage — One Valley, Three Brands Within roughly six kilometres of Schlüsselfeld in Franconia sit three of Europe's most respected luxury liner builders — Concorde, Phoenix, and MORELO. They are not coincidence. They are evolution. ## 7. Adventures — Stories From The Road Not every trip goes by the catalogue. Some moments simply become part of the story — and the better the story, the better the car remembers it. ### The sandpit incident An old, unused sandpit, lightly overgrown with grass — a perfect trap. I suspect the tractor driver was waiting around the corner for his moment: he had the car free before any photo evidence of the embarrassment could be made. ### Make MORELO great again Tight passage, a few centimetres on each side — fine. Then the rear wheel dropped into a hole, the chassis tilted, and a thick cut branch won the argument with the side glass. Until the new pane arrived, the panel became a temporary canvas — and a slogan no passing photographer could resist. ## 8. Availability & Contact **Charter** — for events, weddings, film/TV productions. - Unlimited mileage. Insurance and cleaning included. Pets, please leave at home. - Generator, paddleboards, Cadac grill and Starlink — all on board. - Rate: quoted in EUR per day, excl. VAT - Inquiries: charter@madhouse.vip **Sale** — the prototype is discreetly available to a long-term fourth owner. Direct inquiry through KH Group (https://kh-group.eu). ### Business details - KH s.r.o. · Company ID 27367771 · VAT CZ27367771 · Vodičkova 710/31, 110 00 Praha 1 · Vehicle base: Topolová 483, 250 67 Klecany ### Languages EN · DE · IT · FR · HR · PL · CS --- ## Source attribution Photography © KH Group · catalogue images © MORELO Reisemobile GmbH Content © KH Group · MADHOUSE.vip Last updated: 2026-05-26